If you’re planning to use WhatsApp Business API and want to calculate fees, here’s a clear breakdown:
WhatsApp Business Pricing Overview
1. Customer-Initiated Messages (within 24 hours)
Free of charge. This includes all replies to messages your customers send you.
2. Template Messages / Notifications (outside 24-hour window)
Utility templates: ~$0.001–0.002 per message (India rates).
Authentication templates: ~$0.001–0.002 per message.
Marketing templates: ~$0.01 per message.
3. BSP / Provider Fees
If you use a Business Solution Provider (Twilio, MessageBird, 360dialog, etc.), they usually add a small markup per message or a monthly fee.
Tip: For small businesses or SaaS platforms, it’s easiest to work with a provider that manages the API and billing for you. This saves a lot of setup time and ensures you don’t hit compliance issues.
For an all-in-one solution that handles WhatsApp API, automation, bulk messaging, and billing in one platform, you can check out Botsense – WhatsApp Automation Tool. It’s built on the official API and simplifies the entire workflow.