MyKasih is a community-driven welfare program in Malaysia that provides cashless aid to underprivileged families through a smart card system. It allows beneficiaries to purchase essential food, education materials, and healthcare items at selected retail outlets, ensuring transparency and accountability. By partnering with corporations, schools, and local communities, MyKasih promotes social responsibility and sustainable support. Overall, it empowers families, reduces financial burden, and helps build stronger, self-reliant communities.