While using
WhatsApp smart messaging services to communicate with the target audience, you need to maintain a distinctive brand persona. This basically implies to a host of traits, attitudes, and values your brand shares. Your brand persona will depend on the type of business you run and the type of audience you cater to. If you have a sports company that focuses on the youth, then having an easy-going and passionate persona will be prudent. Your persona basically will highlight the tone of voice and communications with prospects on WhatsApp.
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