Today, talking about connecting with customers is smarter, and RCS messaging becomes the answer. This next-generation communication stream supports enhanced feature capabilities such as pictures, videos, carousels, and suggested replies-an all-in-one package within the default messaging app of the mobile phone. With RCS messaging, companies can create branded, interactive conversations without having to go through third-parties. This boosts engagement, builds trust, and smooths customer service. With mobile users demanding a more personalized experience, the adoption of
RCS messaging has become the litmus test by which businesses remain competitive and engaged in giving a richer, more dynamic communication experience in real time.
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