The use of vernacular content in digital marketing strategies has witnessed a good surge in the recent years. The drastic growth in the number of internet users across India, including tier 2 and 3 cities has especially contributed to these phenomena. Speaking to the target audience in their own language generates higher traction and can considerably boost the marketing efforts of a company. There also are certain platforms available through which companies can easily get
vernacular videos made for their business. Owing to the exponential increase in the creation and distribution of vernacular language content, there has been an explosion in content consumption experienced in India.
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